Miłosław is a brand belonging to Fortuna Brewery. It has a regional character, but a wide distribution and many regular customers. Therefore, the rebranding of the packaging was supposed to be an evolution of Miłosław’s image, with a chance to attract new consumers. Especially those who treated Miłosław beers as too strongly rooted in tradition and thus less attractive on today’s dynamically developing beer market. As part of the redesign, we changed all elements of the label, but kept the packaging recognizable on the shelf. The changes were very well received by fans of the brand.