Smoky Revolution
PINTA Smoky Revolution is an initiative marking the anniversary of À la Grodziskie and promoting Poland’s unique beer style throughout the year. We created the visual identity for the event and the packaging design for Imperator Grodziski – a limited-edition beer supporting charitable causes.
The visual identity of Smoky Revolution is a prime example of how packaging can extend beyond the store shelf. Given current marketing approaches and the intensity of brand activity on social media, it is crucial to create graphic concepts that are rich in visual potential and easily scalable across all communication channels.
