The Amber Brewery, located in Bielkówko, Pomerania, is one of the leading regional breweries in Poland. The brand boasts nationwide recognition and a strong presence not only in northern Poland. Our task was to rebrand the core product line – featuring classics like Johannes, Pszeniczniak, and Żywe, as well as the packaging of new-wave APA and IPA beers. Given market trends, it was also crucial to refresh and visually differentiate the brewery’s non-alcoholic and flavored beers. The goal of all design activities was to update and consolidate the brand’s on-shelf image.