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A new brand of Toruńskie Wódki Gatunkowe, which debuted in two variants – pure vodka and coffee liqueur. Our task was to design packaging that emphasizes the city-orienteted positioning of Philadelphia Boulevard, focused on the affirmation of life and the social aspect of the product. The packaging is created by a combination of a traditional label with print directly on the glass. The name refers to the Philadelphia Boulevard street in Toruń.