Our new visual identity conveys simplicity and contrast. For this reason, we decided to supplement minimalistic lettering with embossing and fluorescent gradients. The word "Bonjour" which is repeated on every project, is used to emphasize French roots of one of the agency’s founders and is an invitation to contact us. Intense and saturated colors symbolize energy of our actions and the fusion between the world of design and advertising in our offer. All materials were printed on Cyclus Offset paper. The new visual identity also prompted use to refresh the layout of our website.